Breakfast + Innovation = Morning Talk
Develop successful products with open innovation – the transformation of innovation in the digital age.
At our first Morning Talk Dr. Michael Bartl will discuss the importance of consumer needs in the innovation process. The topic of how consumer insights can build successful product launches will be discussed with our famous example cases.
HYVE wants to share its newly founded event “Morning Talks” dedicated to innovation with you. At our first session Dr. Michael Bartl will disclosure the importance of consumer needs in the innovation process and how consumer insights can build successful product launches.
On the basis of example cases, it will be shown how consumer insights build the basis of a succesful product launch.
HYVE offers a variety of products, concerning every step of the innovation process; our competences include research, product development, design and software applications for idea management. With our philosophy open innovation, we involve users and consumers in the development of new and ingenious product or service solutions.
Referent: Dr. Michael Bartl
Location: HYVE Innovation Research GmbH, Schellingstraße 45, 80799 München, Germany