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Publikationen 2018-03-28T10:30:42+00:00

2018

Bilgram V., Füller J. und Leitl M. (2018). „Wie Innovationen Erfolg haben“. Harvard Business Manager, March 2018.

2017

Füller, Johann: Fetisch Innovation. Submitted to Forbes Magazin, Okt 2017, p. 20f.

Füller, Johann; Hutter, Katja: Innovation und Unternehmensbewertung, submitted to the M&A Review E.V. pp. 314-319 (September 2017)

Faullant Rita; Füller, Johann; Hutter, Katja: Fair Play-Perceived fairness in crowdsourcing competitions and the customer relationship-related consequences, submitted to Management Decision, esmerald publishing, pp. 1924-1941, August, 2017

Bilgram, Volker; Gluth, Oliver; Piller, Frank (2017): Crowdfunding Data as a Source of Innovation, submitted to the Marketing Review St. Gallen. pp. 10-18, März, 2017.

Bilgram, Volker; Füller, Johann (forthcoming): Shaping innovation in smart cities with the crowd, accepted for publication in Business Horizon

Fecher, Florian; Johanna Winding, Mag.; Katja Hutter, Univ.-Prof. Dr.; Johann Füller, Univ.-Prof. Dr. (2017): Unfolding Agile Innovation Capabilities in Co-located Innovation Labs submitted to the Journal of Business Research

Füller, Johann; Hautz, Julia; Hauser, Florian; Hutter, Katja (2017): Firestorms: Modeling conflict diffusion and management strategies in online communities, accepted for publication in The Journal of Strategic Information Systems

Füller, Johann; Lechle, Matthias; Hutter, Katja (2017): Next generation Internet – Video bewegt. St. Gallen Management Review (forthcoming)

Pescher, Christian; Tellis Gerard; Füller, Johann; Hutter, Katja (2017): Crowdsourcing Ideas For Innovation – Fixation Or Talent? Accepted to the 39th Annual ISMS Marketing Science Conference, June 7 – 10, 2017, in Los Angeles, California

Riedl, Christoph; Füller, Johann; Hutter, Katja; Tellis, Gerard (2017): Incentives, Participation, and Performance in Crowdsourcing Contests: Evidence from a Field Study and Two Online Experiment, submitted online and is under consideration for publication in the Journal of Marketing Research

2016

Bilgram, Volker; Füller, Johann; Piller, Frank (2016): Consumer empowerment in crowdsourcing systems: Effects of perceived empowerment on consumers’ innovative behavior and change in brand passion, to be submitted to R&D Management

Brunswicker, Sabine; Bilgram, Volker; Füller, Johann (2016): The Moderating Effect of Personal Characteristics on the Consequences of an Enjoyable Co-Creation Experience, submitted to Journal of Product & Brand Management

Fuger, Simon; Hutter, Katja; Füller, Johann; Schimpf, Robert (2016): User roles and team structures in a crowdsourcing community for social innovation – a social network perspective, submitted to the Journal „Information Technology for Development (ITD)

Füller, Johann; Bilgram, Volker (2016): The moderating effect of personal features on the consequences of an enjoyable co-creation experience, submitted to the Journal of Product and Brand Management

Füller, J.; Hutter, K.; Koch, G. (2016). Crowdsourcing in the Toursim Industry: From Odea Generation torwards Mechandizing User-Generated Souvenirs; in: Egger, R.; Gular, I.; Walcher, D. (eds.). Open Tourism – Open Innovation, Crowdsourcing and Co-Creation Challenging the Tourism IndustryRapp, M.; White, K. und Rhomberg, M. (2016) Integrating the crowd through social media: how higher education can profit from viral mechanisms. In: Meiselwitz, G. (Hrsg.) Social Computing and Social Media (LNCS 9742).

Hutter, Katja; Nketia, Abu Bright; Füller, Johann (2016): Falling Short with Participation — Different Effects of Ideation, Commenting, and Evaluating Behavior on Open Strategizing. Long Range Planning, 09/2016

Hauser, Florian; Hutter, Katja; Hautz, Julia; Füller, Johann (2016): Modeling conflict diffusion and management strategies in online communities submitted to Journal of Strategic Information Systems

Matzler, Kurt; Nketia, Abu Bright; Hutter, Katja; Füller, Johann (2016): Open Strategizing with Web 2.0 Technologies – Exploring the Antecedents, Advantages and Constraints, submitted to the European Management Journal

Rapp, M.; Rhomberg, M.; Koch, G.; White, K. (2016). A New Path for the Public Sector: How to Design a Co-created Strategy in Higher Education, in: Tambouris, E.; et al. Electronic Participation, 8th IFIP WG 8.5 International Conference, ePart 2016, Guimarães, Portugal, September 5-8, 2016, Proceedings.

Seeber, Isabella; Merz, Alexander, Schwabe, Gerhard; Schimpf, Robert; Füller, Johann (2016): Exploring the Effects of Contest Mechanisms on Idea Shortlisting in an Open Idea Competition. International Conference on Information Systems 2016

Tellis, Gerard; Pescher, Christian; Füller, Johann (2016): Crowdsourcing Ideas for Innovation: Talent, Touch or Turnover?, submitted to Marketing Science

2015

Michael Bartl, Vijai Kumar, Hanna Stockinger (2015): A Review and Analysis of Literature on Netnography Research published in International Journal of Technology Marketing

Jörn H. Block, Christian O. Fisch, Alexander Hahn, Philipp G. Sandner (2015): Why do SMEs file trademarks? Insights from firms in innovative industries

Hutter, Katja; Füller, Johann; Hautz, Julia; Bilgram, Volker; Matzler, Kurt (2015): Machiavellianism or morality: Which behavior pays off in online innovation contests? In: Journal of Management Information System, Nov. 2015

Matzler, Kurt; Strobl, Andreas; Thurner, Norbert; Füller, Johann; (2015): Switching experience, customer satisfaction, and switching costs in the ICT industry. In: Journal of Service Management, Vol. 26 Iss: 1, pp.117 – 136

Hanna Stockinger (2015): Consumers‘ Perception of Augmented Reality as an Emerging End User Technology – Social Media Monitoring Applied published in Künstliche Intelligenz

Hanna Stockinger (2015): The Future of Augmented Reality – An Open Delphi Study on Technology Acceptance published in International Journal of Technology Marketing

Rapp, M., Krämer, K., Roth, A. und Schmitz-Dräger, C. (2015) Kollaborative Gestaltung innovativer Mobilitätskonzepte: Wie Bombardier mit dem Wissen der Masse urbane Herausforderungen löst. In: Proff, H. (Hrsg.) Entscheidungen beim Übergang in die Elektromobilität-Technische und betriebswirtschaftliche Aspekte. Duisburg: Springer Gabler.

Rapp, M.; Hoffmann, C.P. und Kröger, N. (2015) Beteiligung an Open Government fördern. In: HMD Praxis der Wirtschaftsinformatik 301, 52. Jahrgang, 01/2015.

2014

Hahn, A.; Firnkäs, J.; Szplit, D.; Rapp, M. und Koch, G. (2014) Testerkampagne Audi Sound plus. In: Arns, T.; Bentele, M., Niemeier, J.; Schütt, P. und Weber, M. (Hrsg.) Zukunft der Wissensarbeit. Berlin: GITO.

Kube M., Hilgers, D., Koch, G.  and Füller, J, (2014). Explaining Voluntary Citizen Online Participation using the Concept of Citizenship: An Explanatory Study on an Open Government Platform, in: Journal of Business Economics (JBE) (forthcoming). Journal of Business Economics (JBE), Vol. 85, Issue 8

Kroll, K., Bartl, M., Gluth, O. (2014). „Towards a Method to Conceptualize Influencer Blogging Systems – The Phenomenon of ‚Recent Empties'“. Making-of Innovation. [Online] Available at:
http://www.michaelbartl.com/article/towards-a-method-to-conceptualize-influencer-blogging-systems-the-phenomenon-of-%e2%80%9crecent-empties%e2%80%9d-2/

Füller, J., Hutter, K., Hautz, J. and Matzler, K. (2014). „User roles and contributions in innovation-contest communities“.  Journal of Management Information Systems. Vol. 31, No. 1, pp. 273-307.

Homburg C., Vollmayr, J. and Hahn, A. (2014). „Firm value creation through major channel expansions: Evidence from an event study in the United States, Germany, and China“. Journal of Marketing.

Koch, G., Rapp, M. and Hilgers, D. (2014). „Open Innovation für Parteien – Wie politische Parteien von neuen Formen der Mitglieder- und Bürgerpartizipation profitieren können“, in: Voss, K. (ed.). Internet und Partizipation, pp. 203-222, Springer.

Koch, G., Rapp, M. and Kröger, N. (2014). „Harnessing the innovation potential of citizens: How open innovation can be used to co-develop political strategies“, in: Pfeffermann, N., Minshall, T. and Mortara, L. (eds.). Strategy and Communication for Innovation, pp. 63-83, Springer.

Lerch, T. (2014).  “Ideas4austria: What factors influence the participation intensity on an open government platform?”, Thesis Universität Innsbruck.

Matzler, K., Füller, J., Koch, B., Hautz, J. and Hutter, K. (forthcoming). „Open strategy – A new strategy paradigm?“, in: Matzler, K., Pechlander, H. and Renzl, B. (eds.). Strategie und Leadership, pp. 37-55, Springer.

Matzler, K., Mooradian, T. A., Füller, J. and Anschober, M. (2014). „Unlocking laggard markets: innovation without high tech“. Journal of Business Strategy. pp 19-25.

Rapp, M. (2014). „Murals in Nordirland: Symbol der ethno-kulturellen Identität und Spiegel des politischen Wandels“. Nomos, Baden-Baden.

Rapp, M., Krämer, K., Roth, A. and Schmitz-Dräger, C. (2014). „Kollaborative Gestaltung innovativer Mobilitätskonzepte: Wie Bombardier mit dem Wissen der Masse urbane Herausforderungen löst“, in: Proff, H. (ed.). Entscheidungen beim Übergang in die Elektromobilität-Technische und betriebswirtschaftliche Aspekte. Springer Gabler, Duisburg.

Rapp, M. and Rhomberg, M. (2014). „The importance of murals during the troubles: Analyzing the republican use of wall paintings in Northern Ireland“, in: Machin, D. (ed.). Visual Communication Reader. De Gruyter.

Sommer, K. (2014). „Empowering organizations to create social innovation – Insights from developing a crowdsourcing platform”, Thesis Universität Innsbruck.

2013

Bartl, M., Jawecki, G. and Bilgram, V. (2013). “The BMW Group Co-Creation Lab: From co-creation projects to programmes”, in: Augsdörfer, P., Bessant, J., Möslein, K., von Stamm, B. and Piller, F. (eds.). Discontinuous Innovation: Learning to Manage the Unexpected. Series on Technology Management. pp.179-203, Sussex.

Baum, D., Spann, M., Füller, J. and Pedit, T. (2013). „Social Media campaigns for new product introductions”. Submitted to ECIS 2013, Utrecht.

Bilgram V., Füller J., Bartl M., Biel S. and Miertsch H. (2013). „Eine Allianz gegen Flecken“. Harvard Business Manager, March 2013.

Bilgram, V., Füller, J., Koch, G. and Rapp, M. (2013). „The Potential of crowdsourcing for co-marketing: How consumers may be turned into brand ambassadors“. Transfer Werbeforschung & Praxis, April 2013.

Bilgram, V. and Rapp, M. (2013). „Phänomen Crowdsourcing: Was privater und öffentlicher Sektor voneinander lernen können“. Business + Innovation, March 2013.

Collm, A., Rapp, M. and Koch, G. (2013). „Erfolgskriterien für die Open Government-Umsetzung: Eine vergleichende Analyse“. E-Government Review. No. 1.

Faullant, R., Füller, J. and Hutter, K., (2013). „Fair play: Perceived fairness in crowdsourcing communities and its behavioral consequences“. Submitted to Academy of Management Annual Meeting 2013, Orlando.

Füller, J. (2013). „G/Co Create!“. Trend Book. Leaders of Change. Dutch Design Week Eindhoven and BayernDesign. pp.14.

Füller, J.(2013). “Sorry we’re open. Den Kunden als Wertschöpfungspartner verstehen“. Brand Logic Spectrum. No. 13, pp. 5.

Füller, J., Bilgram, V., Koch, G. and Rapp, M. (2013). “The potential of crowdsourcing for co-marketing: How consumers may be turned into brand embassadors”. Transfer Werbeforschung und Praxis. Vol. 59, December 2013, pp. 42-48.

Füller, J., Hautz, J., Hutter, K. and Thürridl, C. (2013). „Let users generate your video ads? The impact of video source and quality on consumers‘ perceptions and intended behaviors“. Journal of Interactive Marketing.

Füller, J., Hutter, K. and Hautz, J. (2013). „The future of crowdsourcing: From idea contests to MASSive ideation“, in: Huff, A. S., Möslein, K. and Reichenwald, R. (eds.). Leading Open Innovation, pp. 241-258, MIT Press: Cambridge / London.

Füller, J., Hutter, K., Hautz, J. and Dennhardt, S. (2013). „The impact of user interactions in social media on brand awareness and purchase intention: The case of MINI on Facebook“. Journal of Product & Brand Management.

Füller, J. and Jonas, J. (2013). “Netnography in the food industry: How the German supplier for flavors and scents Symrise made use of online community discussions as a source of innovation”, in: Augsdörfer, P., Bessant, J., Möslein, K., von Stamm, B. and Piller, F. (eds.). Discontinuous Innovation: Learning to Manage the Unexpected, Series on Technology Management. Vol. 22, pp. 213-220, Sussex.

Füller, J., Lemmer, S. and Hutter, K. (2013). „Crowdsourcing – How social media and the wisdom of the crowd change future companies“, in: Gassmann, O. (ed.). Management of the Fuzzy Front End of Innovation, pp. 243-249.

Füller, J., Oberhofer, M. and Hutter, K. (2013). “Tryvertising: The impact of social testing on branded goods”. Submitted at Conference Paper. Brand Consumer Relationship 2013, Boston.

Füller, J., Schroll, R. and von Hippel, E. (2013). „User generated brands and their contribution to the diffusion of user innovations“. Research Policy, May 2013.

Füller, J., von den Eichen, F., Matzler, K. and Freiling, J. (2013). „Woran Geschäftsmodelle scheitern“, in: Granig, P., Hartlieb, E. and Lerchner, H. (eds.). Innovationsstrategien. Von Produkten und Dienstleistungen zu Geschäftsmodellinnovationen. pp. 147-160,  Springer.

Gebauer, J., Füller, J. and Pezzei, R. (2013). “The dark and the bright side of co-creation: Triggers of member behavior in online innovation communities”. Journal of Business Research. Vol. 66, No. 9.

Kathan, W., Hutter, K. and Füller, J. (2013). „Reciprocity in innovation contest communities – Reciprocity vs. free-riding in an environment of competition“. Submitted to the ASONAM 2013, Niagra Falls, Canada.

Koch, G. (2013). „Bürgerbeteiligungsprojekte erfolgreich realisieren – Fallstudienbasierte Identifikation von Erfolgskriterien“, in: Hill, H. (ed.). Tagungsband Verwaltungsmodernisierung, Speyer.

Koch, G., Hutter, K., Decarli, P., Hilgers, D. and Füller, J. (2013). „Identifying participants‘ roles in open government platforms and its impact on community growth“. Proceedings of the Proceedings of the Hawaii International Conference on System Sciences (HICSS).

Koch, G., Rapp, M. und Füller, J. (2013). „Der Kunde als kreative Motor für innovative Fahrzeugkonzepte: Wie Open Innovation zur Generierung von innovativen Produktentwicklungen in der Automobilbranche beitragen kann“. ZfAW-Zeitschrift für die gesamte Wertschöpfungskette Automobilwirtschaft, March 2013.

Koch, G., Rapp, M. and Hilgers, D. (2013). „Open Innovation für Parteien – Wie politische Parteien von neuen Formen der Mitglieder- und Bürgerpartizipation profitieren können“, in: Voss, K. (ed.). Internet & Partizipation – Bottom-up oder Top-down?, Springer, Hamburg.

Koch, G., Rapp, M. and Kröger, N. (2013). „Harnessing the innovation potential of citizens: How to design, conduct and implement an online co-creating approach to co-develop a political strategy, in: Pfeffermann,N., Minshall, T. and Mortara, L. (eds.). Strategy and Communication for Innovation, Springer, Hamburg.

Koch, G. and Sailer, J. (2013). „Transparenz für die Politik: Von „Open Innovation“ zu „Open Government“. Compliance Praxis, LexisNexis Österreich, Wien.

Kohler, T., Füller, J. and Hutter, K. (2013). “Crowdsourcing social innovation”. Submitted to the EMAC 2013 Conference, Istanbul.

Kröper, M., Bilgram, V. and Wehlig, R. (2013). “Empowering members of a brand community to gain consumer insights and create new products: The case of the Vorwerk Thermomix Research Community”, in: Pfeffermann, N., Minshall, T. and Mortara, L. (eds.). Strategy and Communication for Innovation, Springer.

Matzler K., Füller, J. and Hutter, K. (2013). „Virtual co-creation from a stakeholder network perspective“. Submitted to the EMAC 2013 Conference, Istanbul.

Matzler, K., Füller, J., Koch, B., Hautz, J. and Hutter, K. (2013). „Open strategy paradigm“. Submitted to the OUI Conference, Brighton.

Matzer, K., Grabher, C., Huber, J. and Füller, J. (2013). „Predicting new product success with prediction markets in online communities“, in: R&D Management, pp. 420-432.

Tusche, N. (2013). “La bùsqueda de un nuevo diseno de envase para productors adhesivos de la empresa Henkel”. Instituto Economia Digital, July 2013.

Tusche, N. (2013). “Lead users: nueva generación de producto para el control de los sistemas de climatización vaillant”. Instituto Economia Digital, June 2013.

Tusche, N. (2013). “Netnografía aplicada: Cómo de creó el desodorante invisible for black&white de Nivea?” Instituto Economia Digital, April 2013.

Rapp, M. and Füller, J. (2013). „Innovative Ansätze in der Landtechnik“. Austria Innovativ, March 2013.

Rapp, M. and Füller, J. (2013). „Kollaborative Produktgestaltung durch Open Innovation“. Economic Engineering. pp. 72-74, June 2013.

Rapp, M. and Hahn, F. (2013). „Raus aus dem Hinterzimmer“. Politik & Kommunikation, April 2013.

Rapp, M., Hoffmann, C.P. and Koch, G. (2013). „Open Political Innovation: Ein neuer Ansatz des Stakeholdermanagement im eGovernment“. EGov. February 2013.

Rapp, M. and Koch, G. (2013). „Der Konsument als Produkttester: Fragen wir doch mal die Konsumenten“. Social Media Magazin, 2013-IV.

Rapp, M. and Koch, G. (2013). „Mit Online-Bürgerbeteiligung zur Politik 3.0“. Das Rathaus. September/October 2013.

Rapp, M. and Kröger, N. (2013). „Generation Crowdsourcing: Wie „Digital Natives“ nachhaltig den Produktentwicklungsprozess beeinflussen können“. Ideenmanagement. No. 2.

Rapp, M. and Rapp, M. (2013). „War and peace in Belfast’s murals“. Satellite. No. 3.

Richter, S, Perkmann Berger, S., Koch, G. and Füller, J. (2013).Online idea contests: Identifying factors for user retention“, in: Ozok, A. and Zaphiris, P. (eds.). International Conference on Human-Computer Interaction, A: OCSC/HCII 2013, pp. 76-85, Springer, Heidelberg.

Stockinger, H., Bartl, M., Kalogirou, K. and Pollok, P. (2013). “Netnography: Online communities as a source of innovation in the field of e-mobility”. Wirtschaftswissenschaftliches Studium. Vol. 42, No. 12, pp. 674-682.

2012

Bartl, M. (2012). „Datensammler“. Interview in W&V. No. 43, pp. 74, 25.

Bartl, M. (2012). „Ihre Meinung ist uns wichtig! Vom Konsument zum Prosument“. Interview NDR, Autorin Barbara Eisenmann. pp. 74, 25.

Bartl, M. (2012). „Interaktive Wertschöpfung. Neue Innovationsmodelle zwischen Wirtschaft und Wissenschaft“. Interview Stifterverband für die Deutsche Wissenschaft.

Bartl, M. (2012). „New Market Research. Zugleich Herausforderung und Chance“. Inbrief, May 2012.

Bartl, M. (2012). „Open Government. Die neue Offenheit in Gesellschaft, Wirtschaft und Politik“. Senate. No. 12, pp. 46-49.

Bartl, M. (2012). „Völkerkunde im Web“. Interview in Acquisa. pp. 60, October 2012.

Bartl, M. (2012). „Wandel als Chance in der Markt- und Sozialforschung“. Markenartikel, June 2012.

Bartl, M., Füller J., Mühlbacher H. and Ernst, H. (2012) . „A manager’s perspective on virtual customer integration for new product development“. Journal for Product Innovation Management.

Baum, D., Füller, J., Spann, M. and Thürridl, C. (2012) ”The impact of social media campaigns on consumer behavior”. Marketing Science Conference.

Bartl, M. and Jonas J. (2012). „Open Innovation in der B-to-B-Kommunikation“, in: Baaken, K. and Kliewe, P. (eds.). Business-to-Business-Kommunikation: Neue Entwicklungen im B-to-B-Marketing. Erich Schmidt Verlag, Berlin.

Bär, D. and Rapp, M. (2012). „Innovation Open Government: Die Chancen von Crowdsourcing im öffentlichen Kontext“. Kommune. Vol. 21, December 2012.

Bilgram, V. (2012) “Performance measurement of co-creation initiatives: A conceptual framework for measuring the value of idea contests”, in: Brem, A. and Viardot, E. (eds.). The Evolution of Innovation Management: New ways for innovations in an international context, Palgrave MacMillan.

Bilgram, V., Füller, J. and Jawecki, G. (2012). “Wir wollen doch nur Spielen: Der Einsatz von Gamification in der Marktforschung”. Research & Results. No. 2, pp. 44f.

Birke, M., Bilgram, V. and Füller, J. (2012). “Wie Innovation zum Spiel wird: Gamification in Ideengenerierung und -selektion”. Ideenmanagement. No. 3.

Blohm, I., Riedl, C., Füller, J., Köroglu, O., Leimeister, J.M. and Krcmar, H. (2012). “Design elements for high-performing and enjoyable prediction markets: An empirical investigation”. Decision Support Systems.

Blohm, Ivo; Riedl, Christoph; Füller, Johann; Leimeister, Jan Marco (2016): Rate or Trade? Identifying Winning. In: Information System Research, ISSN 1047-7047 (print) . ISSN 1526-5536 (online)

Faullant, R., Füller, J. and Matzler, K. (2012). „Mobile audience interaction – Explaining the adoption of new mobile service applications in socially enriched environments“. Engineering Management Research. No. 1, pp. 59 – 76.

Füller, J. (2012). „Crowdsourcing. Die Demokratisierung der Architektur“. Harvard Business Manager.

Füller, J. (2012). „Die Gefahren des Crowdsourcing“. Harvard Business Manager.

Füller, J., Denhardt, S., Schroll, R. and Hutter, K. (2012). “The value-enhancing role of social networks around brands: The concept of social brand value”. Journal of Marketing.

Füller, J., Hautz, J., Hutter, K. and Thürridl, C. (2012). „Let users generate the ad? The impact of content source and quality on consumers’ perception and intended behavior”. Journal of Interactive Marketing for 2nd Review.

Füller, J. and Hutter, K. (2012). „Im Spiel liegt die Wahrheit – Games zur Insights-Generierung“. Marketing Review St.Gallen. No. 2, pp. 26 – 32.

Füller, J., Hutter, K. and Fries, M. (2012). „Crowdsourcing for goodness sake: Impact of incentive preference on contribution behavior for social innovation“. Advances in International Marketing. Vol. 23.

Füller, J., Hutter, K., Matzler, K. and Hautz, J. (forthcoming). „Consumers’ creative talent – Which characteristics qualify consumers for open innovation projects? – An Exploration of Asymmetrical Effects“. Creativity and Innovation Management.

Füller, J. and Koch, G. (2012). „Der Kunde als Innovationstreiber und Gestalter“. Kreativwirtschaft, January 2012.

Füller, J., Müller, J., Hutter, K., Matzler, K. and Hautz, J. (2012). „Virtual worlds as collaborative innovation and knowledge platform“, in: Sprague, R. (ed.). Proceedings of the 45th Annual Hawaii International Conference on System Sciences (HICSS).

Füller J., Schroll R, Dennhardt S and Hutter K. (2012). “Social brand value and the value enhancing role of social media relationships for brands”. 45 Annual Hawaii International Conference of System Sciences. Computer Society Press: Maui, Hawaii.

Gebauer, J. (2012). “Crowd resistance – Reasons and dynamics of user rebellions against crowdsourcing”. 23rd ISPIM Conference – Action for Innovation: Innovating from Experience, Barcelona, Spain.

Grönlinger, D. (2012). “Analyzing the success of user generated content in new product communities: A netnographic approach”, Thesis Ludwig-Maximilians-Universität München.

Haller, J., Hutter, K., Füller, J. and Möslein, K. (2012). „Play or vote: Matching games as new approach for design evaluation in innovation“, in: Cruz-Cunha, M.M. (ed.). Handbook of Research on Serious Games as Educational, Business and Research Tools. Vol 1, pp. 520-538.

Huber, F., Meyer, F. and Gluth, O. (2012). „Mitgliederbindung an Social Network Sites: Eine empirische Analyse zur Aufdeckung von Nutzermotiven“. Josef Eul Verlag, Lohmar.

Jawecki, G. and Bilgram, V. (2012). “Open Innovation im Enterprise 2.0: Unternehmensinterne Voraussetzungen zur Einbindung externer Stakeholder in den Innovationsprozess“, in: Jäger, W. and Petry, T. (eds.). Enterprise 2.0: Die digitale Revolution der Unternehmenskultur, Wolters Kluwer, Köln.

Jawecki, G. and Bilgram, V. (2012). „Voraussetzungen zur Implementierung von Open Innovation als Kernkompetenz“. Enterprise 2.0 – die digitale Revolution der Unternehmenskultur.

Jawecki, G., Bilgram, V. and Stadler, D. (2012). „Exploring new pathways to survey recruitment“. GOR12, Mannheim, March 2012.

Kalogirou, K. (2012). “Die Eignung der Methode Netnography zur Erhebung konkreter Lösungsinformation in einem Hochtechnologieumfeld: Eine explorative Analyse“, Thesis RWTH Aachen.

Koch, G. (2012). „Online participation: Open government experience and its influence on state & society relationship?“. Academy of Management 2012 Annual Meeting, Boston, United States.

Koch, G. (2012). „Open government platforms: How does the platform experience influence the relationship between citizens and administrations?“. Public Management Colloquium 2012, Hamburg.

Koch, G. and Rapp, M. (2012). „Funktionsmechanismen einer Open Government Plattform, Erkenntnisse aus Wissenschaft & Praxis“. eGovernment Review, February 2012.

Koch G. and Rapp, M. (2012). „Open government platforms in municipality areas: Identifying elemental design principles“, in: Hilgers, D., Schauer, R. and Thom, N. (eds.). Public Management im Paradigmenwechsel- Staat und Verwaltung im Spannungsfeld von New Public Management. Open Government und bürokratischer Restauration. Trauner Verlag, Linz.

Koch, G. and Rapp, M. (2012). „Open Government Projekte erfolgreich implementieren“. Fachtagung Verwaltungs- und Rechtsinformatik (FTVI & FTRI 2012), Friedrichshafen.

Koch, G. and Rapp, M. (2012). „Open Government Projekte erfolgreich implementieren“, in: Lucke, J., Geiger, C.P., Kaiser, S., Schweighofer, E. and Wimmer, M.A. (eds.). Staat und Verwaltung auf dem Weg zu einer offenen, smarten und vernetzten Verwaltungskultur. Epubli, Friedrichshafen.

Koch, G., Rapp, M. and Füller, J. (2012). „Online Bürgerbeteiligung in Deutschland – Ansätze, Best Practices und relevante Erfolgsfaktoren“, in: Prorok, T. and Krabina, B. (eds.). Offene Stadt: Wie BürgerInnenbeteiligung, BürgerInnenservice und soziale Medien Politik und Verwaltung verändern. NWV, Wien, Graz.

Koch, G., Rapp, M., Hilgers, D. and Füller, J. (2012). „Funktionsmechanismen einer Open Government Plattform. Erkenntnisse aus Wissenschaft und Praxis“. eGovernment Review. No. 9, pp. 20f.

Koch, G., Rapp, M. and Repke, K. (2012). „Bürgergesellschaft 2.0 – Wie kommunale Bürgerbeteiligung in Zeiten von Social Media nachhaltig funktionieren kann“. BITKOM / KnowTech, 14. Kongress zum Wissensmanagement in Unternehmen und Organisationen 2012, Stuttgart.

Koch, G., Rapp, M. and Repke, K. (2012). „Bürgergesellschaft 2.0 – Wie kommunale Bürgerbeteiligung in Zeiten von Social Media nachhaltig funktionieren kann“, in: Bentele, M., Gronau, N. and Weber, M. (eds.). Neue Horizonte für das Unternehmenswissen- Social Media, Collaboration, Mobility, GITO, Berlin.

Kroll, F. (2012). „Entwicklung eines modularen Werkbanksystems“, Thesis Hochschule Osnabrück.

Männer, A.-L., Bilgram, V. and Brem, A. (2012). “Regulatory Push/Pull: Neue Impulse für das Innovationsmanagement”. Ideenmanagement. No. 2, pp. 64-67.

Matzler, K., Grabherr, C., Huber, J. and Füller, J. (2012). „Predicting new product success with prediction markets in online communities“, http://www.eiasm.org/frontoffice/event_announcement.asp?event_id=762.

Matzler, K., Stieger, D. and Füller, J. (2012). „Democratizing strategy: What strategists can learn from innovations managers“.19th International Product Development Management Conference, Manchester.

Neus, A., Hottum, P. and Bilgram, V. (2012). “Innovation in information-based services“, in: Ganz, W., Satzger, G. and Schultz, C. (eds.). “Methods in service innovation: Current trends and future perspectives, Fraunhofer Verlag, Stuttgart.

Pavlovich M. (2012). „Online versus Offline Consumer Insights: A Comparative Analysis of Netnography and In-Depth Interviews“, Thesis Technische Universität München.

Rapp, M. (2012). „Ideengenerator Open Government“. Der Neue Kämmerer, April 2012.

Rapp, M. (2012). „Murals in Ulster: Symbol kultureller Revolution im nordirischen Bürgerkrieg“. KultuRRevolution. No. 61/62, pp. 69-76.

Rapp, M. and Koch, G. (2012). „Bürgerbeteiligung 2.0 durch Open Government“. Das Rathaus, July/August 2012.

Rapp, M. and Koch, G. (2012). „Online-Bürgerhaushalte – Wie Bürger kommunale Budgetverteilungen beeinflussen“. DEMO, January/ February 2012.

Rapp, M., Koch, G. and Ullrich, B. (2012). „Interaktive Budgetplanung“. Der Gemeinderat, May 2012.

Rapp, M. and Pezzei, R. (2012). „Revitalisierung angestaubter Marken: Crowdsourcing als Heilmittel“. Social Media Magazin, 2012-IV.

Rapp, M. and Philipp, K. (2012). „Offene Innovation im Automobilbereich-Wie Hersteller erfolgreich Kunden integrieren“. Autofachmann,  June 2013.

Rapp, M. and Rieger, M. (2012). „Crowdsourcing als innovative Triebfeder: Nachhaltige Entwicklung kollaborativ gestalten“. Ideenmanagement. pp. 41-43, February 2012.

Rapp, M. and Rhomberg, M. (2012). „Seeking a neutral identity in Northern Ireland’s political wall paintings“. Peace Review. Vol. 24, No. 4.

Rapp, M. and Thürridl, C. (2012). „Viele Köche verderben eben nicht den Brei“. Lead Digital. No. 20.

Scholl, J. (2012). „Design und Konzeption für Fitnessgerät und Simulator „ICAROS““, Thesis Hochschule der Bildenden Künste Saar.

Toubia, O., Stieger, D., De Jong, M. and Füller , J. (2012). „Measuring consumer preferences using product poker“. Marketing Science. Vol. 31, No 1, pp. 138-156.

2011

Bartl, M. (2011). „Co-Creation und die neue Partnerschaft zwischen Unternehmen und Kunden“. IT-Press, September 2011.

Bartl, M. (2011). „Innovationsmanagement – Co-Creation: Kundeneinbindung in den Innovationsprozess“. Schriftlicher Lehrgang Lektion 4, 3rd and extended Editon, Management Circle.

Bartl, M. (2011). „Neuordnung und Identitätsfindung“. Media Spectrum. No. 4/5, pp. 68-69, Gabler Verlag.

Bartl, M. (2011). „Opinion on Co-designers!“. Ippress Siemens Patent Report, February 2011.

Bartl, M., Jawecki, G., Stönner, J.H. and Gastes, D. (2011). „Review of a decade of netnography research – Implications for future social media analysis“. ESOMAR 3D Digital Dimensions 2011, Miami.

Baur, F., Koch, G. and Prügl, R. (2011). „Identifying future strategic options for the automotive industry. Using real options theory and a parsimonious Delphi design to derive empirically based implications for OEMs on the way to electric mobility“. 3rd Wissenschaftsforum Mobilität “Future trends in mobility”, Essen.

Bilgram, V. and Bartl, M. (2011). ”Erfolgsmessung von Crowdsourcing Plattformen zur Ideengenerierung – Welchen Wert haben Online Ideenwettbewerbe für Unternehmen“. Proceedings of the KnowTech 2011.

Bilgram, V., Bartl, M. and Biel, S. (2011). “Getting closer to the consumer: How Nivea co-creates new products with consumers”. Marketing Review St. Gallen. pp. 34-40, January 2011.

Bilgram, V. and Jawecki, G. (2011). ”Erfolgsmessung von Open Innovation Projekten – Ein Überblick über Kennzahlen in Forschung und Praxis“. Controller Magazin, April 2011.

Dennhardt, S., Kohler, T. and Füller, J. (2011). „User-generated brands and brand management in virtual worlds“. 40th European Marketing Academy (EMAC) Conference, Ljubljana.

Faullant, R., Füller, J., Hutter, K. and Gebauer, J (2011). “Fair play: Perceived fairness in idea and design contest communities and its behavioral consequences”. 18th International Product Development Management Conference, Delft, Netherlands, June 2011.

Füller, J., Hutter, K. and Faullant, R. (2011). „Why co-creation experience matters? Creative experience its impact on the quantity and quality of creative contributions“. R&D Management. Vol. 41, No. 3, pp. 259-273.

Füller, J., Hutter, K., Hautz, J. and Matzler, K. (2011). „Kollektive Kooperation. Im Web 2.0 erleben Ideenwettbewerbe eine Renaissance“. Innovationmanager. Vol. 13, pp. 22-24.

Füller, J. and Koch, G. (2011). „Der Kunde als Innovationstreiber und Gestalter“. Designwirtschaft in Bayern.

Füller, J. and Koch, G. (2011). „Wohnen nach Wunsch . Wenn Kunden Ihre eigenen Produkte kreieren“. Möbelmarkt – Design.

Füller, J., Koch, G. and Hutter, K. (2011). “Open government – Citizen engagement into policymaking”. 9th Open and User Innovation Workshop, Vienna.

Füller, J., Matzler, K., Hutter, K., and Mühlbacher, H. (2011). „The impact of customization on the attachment of products and underlying brands“. 18th International Product Development Management Conference, Delft, NL.

Füller, J. and Pezzei, R. (2011). „Von der Produktentwicklung bis zum Vertrieb – Konsumenten aktiv in die Wertschöpfung einbinden“. Direkt, Schwerpunktthema. p. 3.

Füller, J., Schroll, R., and Von Hippel, E. (2011). „Brands as user generated content: Evidence and implications“. MIT Sloan School of Management.

Hutter, K., Füller, J. and Koch, G. (2011). “Why citizens engage in open government platforms?”. Conference Informatik 2011 – Informatik schafft Communities, Berlin.

Hutter, K., Hautz, J., Füller, J., Müller, J. and Matzler, K. (2011). „Communitition: The tension between competition and collaboration in community based design contests“. Creativity and Innovation Management. Vol. 20, No. 1, pp. 3-21.

Jawecki, G. (2011). „A world full of ideas”. Interview RESEARCH WORLD.

Jawecki, G. (2011). „Einsatz des Web 2.0 für Open Innovation im B2B-Bereich“. VDMA Ausschuss Betriebswirtschaft und Unternehmensführung, Asbach-Bäumenheim.

Jawecki, G. (2011). „Verbesserung des Innovationspotentials durch Open Innovation. Strategische Nutzung von Social Media und Web 2.0“. SymanO 2011. DHBW Mannheim.

Jawecki, G. and Bilgram, V. (2011). „Performance measurement of open innovation inititatives“. ISPIM Conference, Barcelona.

Jawecki, G., Füller, J. and Gebauer, J. (2011). “A comparison of creative behaviors in online communities across cultures”. Creativity and Innovation Management. Vol. 20, No. 3, pp. 144-156.

Koch, G., Füller, J. and Brunswicker, S. (2011). „Online crowdsourcing in the public sector: How to design open government platforms?“.International Conference on Human-Computer Interaction, Orlando, Florida, USA.

Koch, G., Hilgers, D. and Rapp, M. (2011). „Vom passiven Bürger zum kollaborativen Gestalter: Welche Chancen bietet Open Government für Bürger und Staat?“. Innovative Verwaltung, June 2011.

Koch, G. and Prügl, R. (2011). „Efficiency in search for innovation: Exploring boundary conditions of pyramiding search with agent-based modeling“. 9th Open and User Innovation Workshop, Vienna.

Koch, G. and Rapp, M. (2011). „Politik und Verwaltung müssen verstärkt auf ePartizipation setzen“. eGovernment and Computing, February 2011.

Kohler, T., Füller, J., Matzler, K. and Stieger, D. (2011). „Avatar-based innovation: Consequences of virtual co-creation experiences“. Computers in Human Behavior. Vol. 27, No. 1, pp. 160-68.

Kohler, T., Füller, J., Matzler, K. and Stieger, D. (2011). „Co-creation in virtual worlds: the design of the user experience“. MIS Quarterly. Vol. 35, No. 3, pp. 773 – 778.

Kohler, T., Matzler, K., Hutter, K., Thiemann, R. and Füller, J. (2011). „Come for the attraction, stay for the interaction: Designing space for social interaction in virtual worlds “ International Journal of Web Based Communities. Vol. 7, No. 2, pp. 174-188.

Matzler, K., Füller, J., Kohler, T. and Stieger, D. (2011). “Avatar based innovation: How avatars experience co-creation projects in second life“. Problems and Perspectives in Management. Vol.  9, No. 2, pp. 22 – 33.

Matzler, K., Füller, J., Pichler, E. and Mooradian, T.A. (2011). „Personality, person–brand fit, and brand community: An investigation of individuals, brands, and brand communities“. Journal of Marketing Management. pp. 1-17.

Matzler, K., Stieger D. and Füller J. (2011). ”Consumer confusion in Internet-based mass customization: Testing a network of antecedents and consequences”. Journal of Consumer Policy. Vol. 34, No. 2, pp. 231-247.

Mühlbacher, H., Füller, J. and Huber, L. (2011). „Online forum discussion-based forecasting of new product market performance“. Marketing ZfP. Vol. 33, No. 3, pp.  221-234.

Müller, J., Hutter, K., Füller, J. and Matzler, K. (2011). „Virtual worlds as knowledge management platform – A practice-perspective“. Information Systems Journal. Vol. 21, No. 6, pp. 479 – 501.

Pezzei, R. and Füller, J. (2011). “Social Media – Fluch oder Segen für die Unternehmen?“ CorviCom – Spectrum für Unternehmen. p. 2.

Rapp, M. (2011). „Friedliche Farben an den Wänden in Nordirland“. Irland Journal XXII, 1.11.

Rapp, M. (2011). „Wie Kunden über Social Media selbst zum Werbeträger werden“. Adzine, Magazin für online-Marketing, June 2011.

Rapp, M., Koch, G. and Füller, J. (2011). „Bürger als aktive Partner“. MOVE, die Moderne Verwaltung, February 2011.

Rapp, M., Koch, G. and Füller, J. (2011). „Open Government in Deutschland: Warum Crowd-Sourcing auch im politischen Kontext erfolgreich ist“. MOVE, die Moderne Verwaltung, April 2011.

Rapp, M. and Pezzei, R. (2011). „Showcase Swarovski Optik: Produkteinführung per Facebook-Aktion“. t3n Open, Web, Business, November 2011.

Schroll, R. and Füller, J. (2011). „Stakeholder branding interactions in social networks“, in: Makovec Brencic, M. et. al. „The Day After“. 40th European Marketing Academy (EMAC) Conference. Bussels.

2010

Abdelkafi, N., Bartl, M., Füller, J., Ihl, C. and Rieger, M. (2010). „The open school vision – For more openness at universities“, in:  Gesellschaft für Informatik e.V (ed.). 40th Annual Conference: Informatik 2010: Service Science – Neue Perspektiven für die Informatik. Lecture Notes in Informatics. Vol. LNI 168, Leipzig.

Bartl, M. (2010). „A suspicious social web“. Research World No. 21, Interview on the social media landscape in Germany, June 2010.

Bartl, M. (2010). „Entdeckungsreise mit dem Kunden. Neue Marktfoschungsmethoden“. Interview in Media Spectrum Sonderheft Marktforschung.

Bartl, M. (2010). „Open Innovation. Der offene Umgang mit Wissen verändert das Innovationsmanagement“. Open Journal Community of Knowledge, March 2010, WINNER BEST PAPER AWARD.

Bartl, M. (2010). „Social Media als Quelle für Insights“. Interview in W&V Guide, May 2010.

Bartl, M. (2010). „Wie Co-Creation und Open Innovation die Marktforschung verändern“. Inbrief Berufsverband Deutscher Markt- und Sozialforscher e.V., March 2010.

Bartl M. and Ivanovic I. (2010). „Netnography – Finding the right balance between automated and manual research“.Web-Monitoring, UVK Publishing, Konstanz.

Bartl, M., Jawecki, G. and Wiegandt, P. (2010). „Co-creation in new product development: Conceptual framework and application in the automotive industry“. Proceedings R&D Management, June-July 2010, Manchester.

Bartl, M., Vella, J. and Jargon, D. (2010). „Identifikation und Einbindung von Lead Usern: Der Fall Vaillant“. Research & Results. No. 7.

Bilgram, V., Bartl, M. and Biel, S. (2010). ”Successful consumer co-creation: The case of Nivea Body Care“. Proceedings of the Research 2010 – The Annual Conference, March 2010, London.

Bilgram, V., Brem, A. and Voigt, K.-I. (2010). “User-centric innovations in new product development: Systematic identification of lead users harnessing interactive and collaborative online-tools“, in: Flowers, S. and Henwood, F. (eds.). Perspectives on user innovation – series on technology management. Vol. 16, pp. 91-129, Imperial College Press, London.

Füller, J. (2010). „Refining virtual co-creation from a consumer perspective“. California Management Review. Vol. 52, No. 2, pp. 98-122.

Füller, J. (2010). „Virtual co-creation of new products and its impact on consumers‘ product and brand relationships“, in: Toombs, L. (ed.). Academy of Management Annual Meeting: Dare to Care, Montréal, Canada.

Füller, J. (2010). „Wie Innovations-Management 2.0 funktioniert“. Harvard Business Manager. Vol. 2010, Hamburg.

Füller, J., Faullant, R. and Matzler, K. (2010). „Triggers for virtual customer integration in the development of medical equipment – From a manufacturer and a user perspective“. Industrial Marketing Management. Vol. 39, No. 8, pp. 1376-1383.

Füller, J., Hutter, K., Möslein, K. and Haller, J. (2010). „Evaluation games – How to make the crowd your jury“ in:  Gesellschaft für Informatik e.V (ed.). 40th Annual Conference: Informatik 2010: Service Science – Neue Perspektiven für die Informatik. Vol. LNI 168, Leipzig.

Füller, J. and Jawecki, G. (2010). „Consensus formation and conflicts management“. European Conference of the Association for Consumer Research Royal Holloway, University of London, Self-Organized Online Communities, June – July 2010.

Füller, J., Lenz, A. and Pirker, C. (2010). „Innovation management 2.0: How to organize innovation in the era of social media“. Performance. Vol. 3, No. 2, pp. 28-35.

Füller, J., Lenz, A., Pirker, C. and Rieger, M. (2010). „Crowdsourcing im Unternehmensumfeld“, in: Ili, S. (ed.). Open Innovation umsetzen: Prozesse, Methoden, Systeme, Kultur, Symposium, Düsseldorf.

Füller, J., Mühlbacher, H., Matzler, K. and Jawecki, G. (2010). „Consumer empowerment through Internet-based co-creation“. Journal of Management Information Systems. Vol. 26, No.3, pp. 71-102.

Füller, J., Pirker, C. and Lenz, A. (2010). „Entwicklung von Plattformen für erfolgreiches Crowdsourcing“, in: Gassmann, O. (ed.). Crowdsourcing: Innovationsmanagement mit Schwarmintelligenz. Carl Hanser Verlag, München.

Gebauer, J. and Füller, J. (2010). „The dark side of co-creation: How to deal with angry community members“. 39th European Marketing Academy (EMAC) Conference, Copenhagen.

Hautz, J., Hutter, K., Füller, J., Matzler, K. and Rieger, M. (2010). „How to establish an online innovation community? The role of users and their innovative content“, in: Sprague, R. H. (ed.). 43rd Hawaii International Conference on System Sciences, Conference Publishing Services (CPS), Kauai, Hawaii.

Hutter, K., Hautz, J., Füller, J., Matzler, K. and Mayr, A. (2010). „Ideenwettbewerbe als innovatives Markenbindungsinstrument“. Marketing Review St.Gallen. Vol. 2, pp. 26 – 34.

Hutter, K., Hautz J., Füller, J., Müller, J., and Matzler, K. (2010). „Communitition: The tension between competition and collaboration in community based design contests“. 17th International Product Development Management Conference, Murcia, Spain.

Jawecki, G. (2010). „How “open” does your company want to be towards external creativity? Open innovation tools and methods to access consumers’ knowledge and creativity“. 5th European Conference on Innovation and Entrepreneurship.

Jawecki, G., Bilgram, V. and Wiegandt, P. (2010). “The BMW Group Co-Creation Lab – Managing an innovation hub for a panopticon of users”. Proceedings of the ESOMAR Innovate 2010 Conference, November 2010, Barcelona.

Koch, G., Füller, J. and Hilgers, D. (2010). „Gemeinsam Deutschland verwalten: Open Government: Ansätze, Beispiele & Erfahrungen“. Behörden Spiegel, January 2011.

Koch, G. and Prügl, R. (2010). „Is oyramiding search applicable for an efficient identification of strategic targets?“. Babson Conference, Lausanne, June 2010.

Koch, G. and Prügl R. (2010). „The parsimonious Delphi: Theory-based development, empirical evaluation, and first application“ Special Issue on the Delphi technique: Current developments in theory and practice. Journal for Technological Forecasting & Social Change.

Schroll, R., Füller, J. and Hemetsberger, A. (2010). „“Fine feathers make fine birds” – Community brands and branded communities“, in: Dahl, D. W., Johar, G. V. and van Osselaer, S. M. (eds.). Annual North American Conference, Association for Consumer Research, Jacksonville.

Stönner, J. H. (2010). “Barrieren bei der Integration von Konsumentenwissen in den Innovationsprozess: Die Nutzung von Netnographie am Fuzzy-Front-End des FMCG Marktes“, Thesis Karlsruher Institute of Technology.

2009

Bartl, M. (2009). „Crowdsourcing“. Impulse, November 2009.

Bartl, M. (2009). „Frische Ideen kommen von Kunden“. Handelsblatt Online.

Bartl, M. (2009). „Ideen mit Kunden finden“. Absatzwirtschaft Sonderheft 2009.

Bartl, M. (2009). „Methoden und Tools von Open Innovation“. Tagungsband des 2. Forums Innovationsfähigkeit des BMBF, Berlin.

Bartl, M. (2009). „Netnography – Eine neue Methode zur Nutzung des Wissens von Online Communities für die Produktentwicklung“. KnowTech Conference Proceedings, Frankfurt am Main, October 2009.

Bartl, M. (2009). „Open Innovation!“. Yearbook of Marketing 2009, St. Gallen.

Bartl, M., Hück, S. and Ruppert, S. (2009). „Netnography for innovation. Creating insights with user communities“. Research World. No. 12, September 2009.

Bartl, M., Hück, S. and Ruppert, S. (2009). „Netnography research“. Conference Proceedings ESOMAR Consumer Insight, Dubai, February 2009.

Bartl, M. and Jawecki, G. (2009). „Netnography- Eine neue Methode zur Nutzung des Wissens von Online Communities für die Produktentwicklung“. KnowTech 2009.

Belz, F.M., Silvertant, S., Füller, J. and Pobisch, J. (2009). „Ideenwettbewerbe“. Technische Universität München.

Bilgram, V. and Bartl, M. (2009). “Innovation Communities: Neue Spielregeln des Ideenmanagements“. Planung & Analyse. pp. 48-51, May 2009.

Bilgram V., Bartl, M., Füller, J. and Rieder, B. (2009). „How to be successful in co-creation research? The Swarovski innovation research community“. ESOMAR Conference Online Research, Chicago, October 2009.

Bilgram, V., Füller, J. and Rieder, B. (2009). “How to be successful in co-creation research“. Proceedings of the ESOMAR Online Research 2009 Conference, Chicago, October 2009.

Erler, H., Rieger, M. and Füller, J. (2009). „Ideenmanagement und Innovation mit Social Networks – Die Swarovski i-flash Community“.

Füller, J. (2009). „Anleitung zum Kreativsein“. Harvard Business Manager, pp. 98-101, September 2009.Füller, J. (2009). „Wenn Konsumenten ihre Marken kreieren“. Harvard Business Manager. Vol. 2010, Hamburg.

Füller, J., Matzler, K. and Hutter, K. (2009). „Which creativity components qualify consumers to engage in open innovation projects? – Exploration of asymmetrical effects“. Proceedings of the 16th International Product Development Management Conference „Managing Dualities in the Innovation Journey“. Universiteit Twente, Enschede.

Füller, J., Schmid, M., Hutter, K., Hautz, J., Gebauer, J. and Kuhn, M. (2009). „What motivates and hinders employees to engage in internal innovation communities?“. The 2nd ISPIM Innovation Symposium, New York City, USA., December 2009.

Hück, S., Beer, A. and Bartl, M. (2009). „Human-centred design: Why researchers and designers should be best friends“. ESOMAR Conference Qualitative, Marakkesh, December 2009.

Jawecki, G. (2009). „How to be successful in co-creation – The case of Swarovski Elements Gemstone Jewellery“. 5th World Conference on Mass Customization and Personalization, Aalto University, Helsinki and Espoo, Finland.

Jawecki, G. (2009). „Open Innovation zur Erschließung neuer Wettbewerbsfelder“. Forum der Plattform für Innovationsmanagement, Wien.

Jawecki, G., Füller, J. and Gebauer, J. (2009). „A comparison of creative behaviors in online communities across cultures“. 16th International Product Produce Development Management Conference, Enschede, NL.

Jawecki, G., Füller, J., Matzler, K.(2009). „Innovation creation in online consumer groups“. Der Markt, Journal for Marketing, Springer Verlag.

Koch, G. (2009). „Ist ein Sozialunternehmer eigentlich sozialer als ein Unternehmer“. Presentation and Panel Discussion. Vodafone Lecture Series on Social Entrepreneurship, Zeppelin University, Friedrichshafen, April 2009.

Koch, G. (2009). „Social Entrepreneurs – Fakt oder Fiktion? Eine kritische Untersuchung“. Presentation, Zeppelin University, Friedrichshafen, April 2009.

Koch, G. (2009). „Using the Delphi method to identify trends and develop viable future strategic options – Development, empirical evaluation, and first application of a parsimonious Delphi design in the telecommunication industry“. ZU|Würfe der Zeppelin University, Friedrichshafen.

Koch, G. (2009). „Wissenstransfer im Mittelstand – Wissenstransfer zwischen Mutter- und Tochterunternehmen vor dem Hintergrund der Internationalisierung von Familienunternehmen/KMU“.  Jahresschrift 2009 – Zeppelin University prints Friedrichshafener Institut für Familienunternehmen (ZUpFIF), 1st edition, Friedrichshafen.

Kohler, T., Matzler, K. and Füller, J. (2009). „Avatar-based innovation: Using virtual worlds for real world innovation“. Technovation. Vol. 29, No. 6-7, pp. 395-407.

Matzler, K., Kohler, T., Füller, J. and Bailom, F. (2009). „Open Innovation“. Das Wirtschaftsstudium (wisu) – Zeitschrift für Ausbildung, Examen und Weiterbildung. Vol. 38, No. 4, pp. 536-541.

Mühlbacher, H. and Füller, J. (2009). „La prévision du succès d`un nouveau produit basée sur des discussions de communautés en ligne“. AFM Proceedings. pp. 247 – 254.

Pangerl, S. (2009). „Defensive Publishing: Handlungsfreiheit und die Aneignung von Innovationsgewinnen“. Innovation und Entrepreneurship, Gabler-Verlag, Wiesbaden.

Pfeiffer, M., Füller, J., Schroll, R. and Zinnbauer, M. (2009). „Social brand value – An extended perspective on how brands create value“. INFORMS Marketing Science Conference, Cologne.

Pichler, E., Füller, J. and Matzler, K. (2009). „The Cars, the enthusiasts and their community“. Proceedings of the 38th European Marketing Academy Conference (EMAC), Nantes, France, May 2009.

Proff, H., Fojcik, T. M. and Koch, G. (2009). „Auswirkungen staatlicher Instrumente zur Förderung des Automobilabsatzes in Deutschland“. Zeitschrift für die gesamte Wertschöpfungskette Automobilwirtschaft (ZfAW). No. 4, Bamberg.

Toubia, O., Stieger, D., Füller , J. and De Jong, M. (2009). „Measuring consumer preferences using product poker“. INFORMS Marketing Science Conference. Stephen M . Ross School of Business, University of Michigan, Ann Arbor, Michigan, USA.

Tunca, S. and Füller, J. (2009). „Impression formation in a world full of fake products“, in:  McGill, A. L. and Shavitt, S. (eds.). Advances in Consumer Research. Vol. 36, Duluth, MN.

2008

Bartl M., Hück S. and Landgraf R. (2008). „Information Pur – Netnography erschließt Online-Communities als Innovationsquelle“. Research & Results, January 2008.

Bilgram, V., Brem, A. and Voigt, K.I. (2008). ”User-centric innovations in new product development: Systematic identification of lead users harnessing interactive and collaborative online-tools”. International Journal of Innovation Management. Vol. 12, No. 3, pp. 419-458.

Faullant, R., Füller, J. and Matzler, K. (2008). „A positioning map of skiing areas using customer satisfaction scores“. International Journal of Hospitality Management. Vol. 16, No. 3, pp. 230-245.

Faullant, R., Füller, J. and Matzler, K. (2008). „Mobile audience interaction – Explaining the adoption of new mobile service application in socially enriched environments“. 37th European Marketing Academy (EMAC), Brighton, May 2008.

Faullant, R., Matzler, K. and Füller, J. (2008). „The impact of satisfaction and image on loyalty: The case of alpine ski resorts“. Managing Service Quality. Vol. 18, No.2, pp. 163-178.

Füller, J. (2008). „Consommation et alimentation, nouveaux domaines de recherche pour les sciences humaines“. View – The Danone Research Newsletter, pp. 6-7, March 2008.

Füller, J. (2008). „Das kreative Potential von Online-Communities für das Marketing – Das Fallbeispiel Hyve AG“, in: Diller, H. (ed.). WEB 2.0: Hype oder Substanz? Wissenschaftliche Gesellschaft für Innovatives Marketing e.V., Nürnberg.

Füller, J. (2008). „Refining virtual co-creation from a consumer perspective“, in: Gursel, I., Moore, S. and Mu, J. (eds.). Innovation and Co-Creation. Marketing Science Institute, Cambridge.

Füller, J. (2008). „Refining virtual co-creation from a consumer perspective“, in: Winer, R. (ed.). Innovation and Co-Creation. Marketing Science Institute. Vol. 08-304, Seattle.

Füller, J. (2008). „Tipps von den Tüftlern – Um Innovationen zu forcieren, spannen auch Mittelständler immer häufiger ihre Kunden und Geschäftspartner ein“. Wirtschaftswoche, November 2008.

Füller, J., Faullant, R. and Matzler, K. (2008). „Triggers for virtual customer integration in the development of medical equipment – From a manufacturer and a user perspective“. 15th International Product Development Management Conference, Hamburg.

Füller, J., Kohler, T., Matzler, K., and Stieger, D. (2008). „Trendsuche mit Online Spielen“. Harvard Business Manager. Vol. 7, pp. 22-23.

Füller, J. and Lüdicke, M. K. (2008). „Why grassroots communities may create better brands than managers do“, in: Fournier, S. and Winer, R. (eds.). Engaging Communities for the Company and the Brand. Marketing Science Institute. Vol. 8, p. 301, Boston.

Füller, J. and Matzler, K. (2008). „Customer delight and market segmentation: An application of the three-factor theory of customer satisfaction on life style groups“. Tourism Management. Vol. 29, No. 1, pp. 116-126.

Füller, J. Matzler, K., and Hoppe, M. (2008). „Brand community members as a source of innovation“. Journal of Product Innovation Management. Vol. 25, pp. 608-619.

Füller, J. and von Hippel, E. (2008). „Costless brand creation by user communities: Implications for producer-owned brands“, in: HBS – MIT User and Open Innovation Workshop TUM (ed.). Harvard Business School, Boston, MA.

Füller, J. and von Hippel, E. (2008). „Costless creation of strong brands by user communities: Implications for producer-owned brands“. MIT Sloan Research Paper. No. 4718-08.

Füller, J. and von Hippel, E. (2008). „Understanding collaboration and collective production: New insights on consumer co-production“. Advances in Consumer Research – North American Conference Proceedings. Vol. 35, pp. 63-66.

Gebauer, J. and Füller, J. (2008). „Consumer innovation in online computer tuning communities“. Advances in Consumer Research – North American Conference Proceedings. Vol. 35, pp. 879-879.

Gebauer, J., Füller, J. and Lüthje, C. (2008). “The influence of user motives on the characteristics of user innovations”. 15th International Product Development Management Conference, Hamburg, Germany, June –July 2008.

Henkel, J. and Pangerl, S. (2008). „Defensive publishing – An empirical study“. Working Paper.

Hück, S., Füller, J., Bartl, M. and Leckenwalter, R. (2008). „Community Research: Analyse von Online-Communities im Rahmen der Produktentwicklung bei Gore“, in: Helge, K. and Steinmann, C. (eds.). Community Marketing, Schäfer/Poeschl.

Hutter, K., Müller, J., Füller, J. and Babel, F. (2008). „Virtual worlds as knowledge management platform – The case of Second Life at IBM“, in: Romano, A., Passiante, G., Andriani, P. and Damiani, E. (eds.). Advanced International Summer School, 10th Session on Managing Uncertainty and Competition Through Dynamic Learning Networks. Scuola Superiore ISUFI e-Business Management Section, Grand Hotel Masseriea Santa Lucia, Ostuni, Italy.

HYVE AG. (2008). „Medien und Marken im Web 2.0 – Erlösmodelle für Medien in der digitalen Welt“. Ernst & Young and Burda, October 2008.

HYVE AG. (2008). „Print und Online – Komplementär Erfolgreich“. Burda Media Study presented at the DLD-Day, 2008.

Ihl, C., Piller, F. and Füller, J. (2008). „Do lead users appreciate the community around product co-design?“, in: HBS – MIT User and Open Innovation Workshop Harvard Business School (ed.). Harvard Business School, Boston, MA.

Ivanovic, I. (2008). „The use of information technology in netnography: An opportunity to increase research efficiency”, Thesis Technische Universität München.

Jawecki, G. (2008). „Differences in motives to innovate, to engage in innovation activities, and to collaborate with producers – The case of iLounge and iPod Hacks“. 15th International Product Development Management Conference, Hamburg, Germany.

Jawecki, G. (2008). „Kundenintegration und Online Communities: Zusammenarbeit mit Online Communities in der Produkt- und Serviceentwicklung“. BF/M-Arbeitskreis Marketing, Universität Bayreuth.

Jawecki, G. and Füller, J. (2008). „How to use the innovative potential of online communities? Netnography – An unobstrusive research method to absorb the knowledge and creativity of online communities“. International Journal of Business Process Integration and Management. Vol. 3, No. 4, pp. 248-255.

Kohler, T., Füller, J. and Matzler, K. (2008). „Avatar-based innovation: Using virtual worlds for real world innovation“. 15th International Product Development Management Conference, Hamburg.

Kohler, T., Füller, J. and Matzler, K. (2008). „Preconditions of avatar-based innovation: Creating a compelling experience“. When Media Environments Become Real Conference, Bern, Switzerland.

Luedicke, M. and Füller, J. (2008). „How brands enchant: Insights from observing community driven brand creation“, in: Lee, A. Y. and Dilip, S. (eds.). Advances in Consumer Research. Association for Consumer Research. Vol. 35, pp. 359 – 366.

Matzler, K., Füller, J., Pichler, E., and Mooradian, T. A. (2008). „Personality, the product and the brand community“. 37th European Marketing Academy (EMAC) Conference, Brighton.

Matzler, K., Füller, J., Renzl, B., Häfliger, S. and Späth, S. (2008). „Customer satisfaction with alpine ski areas: The moderating effects of personal, situational, and product factors“. Journal of Travel Research. Vol. 46, No. 2, pp. 403-413.

Pichler, E., Matzler, K. and Füller, J. (2008). „Personality, the product and the brand community“. Proceedings of the 37th European Marketing Academy (EMAC) Conference, Brighton, May 2008.

Tunca, S. and Füller, J. (2008). „Impression formation in a world full of fake products“, in: McGill, A. L. and Shavitt, S. (eds.). The Association for Consumer Research Annual North American Conference. Advances in Consumer Research. Vol. 36, San Francisco, CA.

2007

Bartl, C., Bartl, R., Bartl, M. and Landgraf, R. (2007). „Patient involvement“. IBMS 2007 (International Bone & Mineral Society), Montreal.

Bartl, M. (2007). „Netnography – Einblicke in die Welt der Kunden“. Planung und Analyse. pp.  83 ff, May 2007.

Bartl, M. and Füller, J. (2007). „User design in practice – The Audi Virtual Lab“. 2007 World Conference on Mass Customization & Personalization (MCP), MIT, Cambridge, MA.

Bartl, M. and Füller, J. (2007). „What consumers expect from virtual co-creation“. 2007 World Conference on Mass Customization & Personalization (MCP), MIT, Cambridge, MA.

Faullant, R., Matzler, K. and Füller, J. (2007). „The impact of satisfaction and image on loyalty: The case of alpine ski resorts“. 1st Biannual Internation Conference Strategic Developments in Services Marketing, Greek Marketing Academy, Chios Island Greece.

Füller, J. (2007). „Consumer co-creation and flow experience on the Internet“. Proceedings of the 8th European Association for Consumer Research.

Füller, J. (2007).  „Online communities as promising innovation partners for companies“. Limak News 1. pp. 6 – 7.

Füller, J. (2007). „What motivates creative consumers to participate in virtual new product development?“. AMA Summer Educators‘ Conference, Washington, DC, American Marketing Association, August 2007.

Füller, J. and Bartl, M. (2007). „What consumers‘ expect from virtual co-creation“. 2007 World Conference on Mass Customization & Personalization (MCP), MIT, Cambridge, MA.

Füller, J., Jawecki, G. and Mühlbacher, H. (2007). „Développement de produits et services en coopération avec des communautés en ligne“. Décisions Marketing 48. pp. 1-12.

Füller, J., Jawecki, G. and Mühlbacher, H. (2007). „Innovation creation by online basketball communities“. Journal of Business Research. Vol. 60, No. 1, pp. 60-71.

Füller, J., Jawecki, G. and Mühlbacher, H. (2007). „Innovation creation in online consumer groups – A comparison between outdoor and basketball communities“. Annual Conference of the European Academy of Management (EURAM), Paris, France.

Füller, J., Lüdicke, M. K. and Jawecki, G. (2007). „How brands enchant: Insights from observing community driven brand creation „. Annual North American Conference, Memphis, USA.

Füller, J., Lüdicke, M.K. and Jawecki, G. (2007). „How brands enchant: Insights from observing community driven brand creation“, in: Lee, A. Y. and Soman, D. (eds.). Advances in Consumer Research. Vol. 35, Duluth, MN.

Füller, J. and Matzler, K. (2007). „Virtual product experience and customer participation – A chance for customer centred, really new products“. Technovation. Vol. 27, No. 6-7, pp. 378-387.

Füller, J., Matzler, K. and Hoppe, M. (2007). „Brand community members as source of innovation“. 14th International Product Development Conference, Porto, Portugal, June 2007.

Füller, J., Mühlbacher, H. Jawecki, G. and Matzler, K. (2007). „Can the Internet empower consumers‘ innovativeness? A study on the effect of Internet-based new product development tools“. 36th European Marketing Academy Conference (EMAC), Reykjavik, Island.

Füller, J. and von Hippel, E. (2007). „Innovation creation in online consumer communities – How computer tuners jointly develop new products“. Annual North American Conference, Memphis, USA.

Gebauer, J. and Füller, J. (2007). „Consumer innovation in online computer tuning communities“. Annual North American Conference, Memphis, USA.

Jawecki, G., Füller, J. and Matzler, K. (2007). „Innovation creation in online consumer groups“. 14th International Product Development Management Conference, Porto, Portugal.

Jawecki, G., Füller, J. and Verona, G. (2007). „Innovative consumer behavior in online communities“. EACR European Advances in Consumer Research 2007, Association for Consumer Research, Università Bocconi, Milan, Italy, July 2007.

Matzler, K. and Füller, J. (2007). „Brand community members as source of innovation“. Proceedings of the 14th International Product Development Conference.

Matzler, K., Füller, J. and Faullant, R. (2007). „Customer satisfaction and loyalty to Alpine ski resorts: the moderating effect of lifestyle, spending and customers‘ skiing skills“. International Journal of Tourism Research. Vol. 9, No. 6, pp. 409-421.

Matzler, K., Mooradian, T.A., Füller, J., Hemetsberger, A. and Pichler, E. (2007). „Identification with brand community and brand knowledge: Individual determinants and behavioural consequences“. 2007 Winter SCP,The Society for Consumer Psychology, Las Vegas.

Matzler, K., Waiguny, M. and Füller, J. (2007). „Spoiled for choice: Consumer confusion in Internet-based mass customization“. Innovative Marketing. Vol. 3, No. 3, pp. 7-18.

Matzler, K., Waiguny, M. and Füller, J. (2007). „Usability, product knowledge, consumer confusion (configuration overload) and its consequences in Internet-based mass customization“. Journal of Consumer Behavior.

Mühlbacher, H., Füller, J.,Jawecki, G. (2007). „Online Communities und Innovation: Wie lässt sich das Wissen von Online Communities für die Entwicklung neuer Leistungen nutzen?“, in: Bayon, T., Herrmann, A. and Huber, F. (eds.). Vielfalt und Einheit in der Marketingwissenschaft. Ein Spannungsverhältnis. pp. 97-110, Gabler Verlag, Wiesbaden.

2006

Bartl, C., Bartl, R., Bartl, M., Landgraf, R. (2006). „Perspectives in patient involvement in the case of osteoporosis“. ASBMR 2006 (American Society of Bone and Mineral Research), Philadelphia.

Bartl, M. (2006). „Innovationsmanagement – Kundeneinbindung in den Innovationsprozess“. Schriftlicher Lehrgang Lektion 4, Management Circle.

Bartl, M. (2006). „Virtuelle Kundenintegration in die Neuproduktentwicklung“. Gabler Verlag, Wiesbaden.

Füller, J. (2006). „Why consumers engage in virtual new product developments initiated by producers“. Advances in Consumer Research. Vol. 33, No. 1, pp. 639-646.

Füller, J., Bartl, M., Ernst, H. and Mühlbacher, M. (2006). „Community based innovation: How to integrate members of virtual communities into new product development“. Electronic Commerce Research Journal. Vol. 6, No. 1, pp. 57-73.

Füller, J., Jawecki, G., Bartl, M. (2006). „Produkt- und Serviceentwicklung in Kooperation mit Online Communities“, in: Hinterhuber, H. H. and Matzler, K. (eds.). Kundenorientierte Unternehmensführung. Kundenorientierung – Kundenzufriedenheit – Kundenbindung. pp. 435-454, Gabler Verlag, Wiesbaden.

Füller, J., Jawecki, G. and Mühlbacher, H. (2006). „Equipment-related knowledge creation in innovative online basketball communities“, in: Renzl, B., Matzler, K. and Hinterhuber, H. (eds.). The Future of Knowledge Management. pp. 161 – 183, Palgrave Macmillan, Houndmills.

Füller, J., Matzler, K. and Faullant, R. (2006). „Asymmetric effects in customer satisfaction“. Annals of Tourism Research 4. pp. 1159 – 1163.

Füller, J., Mühlbacher, H. and Bartl, M. (2006). „Beziehungsmanagement durch virtuelle Kundeneinbindung in den Innovationsprozess“, in: Hinterhuber, H. H. and Matzler, K. (eds.). Kundenorientierte Unternehmensführung. Kundenorientierung – Kundenzufriedenheit – Kundenbindung. pp. 193 – 217, Gabler Verlag, Wiesbaden.

Görlach, S. (2006). “Online-signaling for lead user identification – Efficacy and implications”, Thesis Technische Universität München.

Hemetsberger, A. and Füller, J. (2006). „Qual der Wahl – Welche Methode führt zu kundenorientierten Innovationen“, in: Hinterhuber, H. H. and Matzler, K. (eds.). Kundenorientierte Unternehmensführung. Kundenorientierung – Kundenzufriedenheit – Kundenbindung. pp. 399 – 433, Gabler Verlag, Wiesbaden.

Matzler, K., Füller, J. and Renzl, B. (2006). „Customer satisfaction and loyalty with alpine ski resorts: The moderating effect of lifestyle, spending and customer’s skiing skills“. 35th EMAC Conference. Athens University of Economics & Business (AUEB), Athens, Greece.

Mühlbacher, H., Füller, J. and Jawecki, G. (2006). „Online Communities und Innovation – Wie lässt sich das Wissen von Online Communities für die Entwicklung neuer Leistungen nutzen?“, in: Bayón, T.,  Herrmann, A. and Huber, F. (eds.). Vielfalt und Einheit in der Marketingwissenschaft – Ein Spannungsverhältnis. pp. 97 – 110, Gabler Verlag, Wiesbaden.

Mühlbacher, H., Hemetsberger, A., Thelen, E., Vallaster, C., Massimo, R., Füller, J., Pirker, C., Schorn, R. and Kittinger, C. (2006). „Brands as complex social phenomena“. Proceedings of the Thought Leaders International Conference on Brand Management, Birmingham.

Tietz, R., Füller J. and Herstatt, C (2006). „Signaling – An innovative approach to identify lead users in online communities“. International Mass Customization Meeting (IMCM06). Technical University Hamburg-Harburg, Hamburg, Germany.

2005

Füller, J., Jawecki, G. and Mühlbacher, H. (2005). „Equipment-related knowledge creation in innovative online basketball communities“, in Renzl, B., Matzler, K. and Hinterhuber, H. (eds.). Future of Knowledge Management. pp. 161-183, Palgrave Macmillan, Houndmills.

Füller, J. and Matzler, K. (2005). „Virtual product development and customer participation – A chance for customer centered, real new products“, in: Payer, E. (ed.). 2005 Conference Virtual Product Development (VDP) in Automotive Engineering, Mürzzuschlag, Austria.

Jawecki, G., Füller, J. and Mühlbacher, H. (2005).“Joint product development activities in online consumer groups – The basketball innovation community“. 34th European Marketing Academy Conference (EMAC), Milan, Italy.

2004

Bartl, M., Ernst, H. and Füller, J. (2004). „Community Based Innovation – eine Methode zur Einbindung von Online Communities in den Innovationsprozess“, in: Herstatt, C. and Sander, J. (eds.). Produktentwicklung mit virtuellen Communities, Gabler Verlag, Wiesbaden.

Füller, J. (2004). „Virtual customer integration from a consumer‘s perspective: Qualification, motivation and experience“. The LMU-MIT International Workshop on User Innovation and Open Source Software, Munich, June 2004.

Füller, J., Bartl, M., Mühlbacher, H., and Ernst, H. (2004). „Community based innovation – A method to utilize the innovative potential of online communities“. Hawaii International Conference on System Sciences, Big Island, Hawaii.

Füller, J. and Hienerth, C. (2004). „Engaging the creative consumer“. European Business Forum. Vol. 19, pp. 54-57.

Füller, J. and Mühlbacher, H. (2004). „Community-Based-Innovation – ein Ansatz zur Einbindung von Online Communities in die Entwicklung neuer Dienstleistungen“, in: Bruhn, M. and Stauss, B. (eds.). Dienstleistungsmanagement Jahrbuch 2004. pp. 303-325, Gabler Verlag, Wiesbaden.

Füller, J., Mühlbacher, H., and Bartl, M. (2004). „Beziehungsmanagement durch virtuelle Kundeneinbindung in den Innovationsprozess in Kundenorientierte Unternehmensführung“, in: Hinterhuber, H. H. and Matzler, K. (eds.). Gabler Verlag, Wiesbaden.

Kreuzbauer, R. and Füller, J. (2004). „How design attributes affect brand extension concept tests“. 33rd EMAC Conference. European Marketing Academy (EMAC), Murcia, Spain.

Piller, F., Füller, J., Ihl, C. (2004). „Toolkits as business models: The case of mobile phone games“. The LMU-MIT International Workshop on User Innovation and Open Source Software, Munich, June 2004.

Piller, F., Ihl, C., Füller, J. and Stotko, C. (2004). „Toolkits for open innovation – The case of mobile phone games“. 37th Annual Hawaii International Conference on System Sciences (HICSS), Big Island, Hawaii.

2003

Bartl, M., Füller, J., Ernst, H. and Mühlbacher, H. (2003). „Determinants of managers’ adoption decision of administrative innovations – The case of virtual customer integration“. Scientific Working Paper Series of the Otto Beisheim Graduate School of Management.

Bartl, M., Füller, J., Ernst, H. and Mühlbacher, H. (2003). „Managerial perspectives on virtual customer integration: Cognition, attitude, andiIntention“. Proceedings of the 2nd Interdisciplinary World Congress on Mass Customization and Personalization, München.

Bartl, M., Füller, J., Ernst, H. and Mühlbacher, H. (2003). „Managerial perspectives on virtual customer integration – Cognition, attitude, and intention“ Scientific Working Paper Series of the Otto Beisheim Graduate School of Management.

Füller, J. (2003). „Community based innovation – A method to utilize the innovative potential of online communities by integrating its members into NPD“. The Vienna/MIT International Workshop on User Innovation and Open Source Software, Wien, July 2003.

Füller, J., Mühlbacher, H. and Rieder, B. (2003). “ An die Arbeit lieber Kunde!“. Harvard Business Manager. pp. 36-45.

Füller, J. and Schmidt-Gabriel, M.(2003). „Vom Lead User zum Unternehmer – Virtuelle Kundeneinbindung am Beispiel des „DiGGiT“Snowboard Rucksacks“, in: Piller, F. and Stotko, C. (eds.). Mass Customization und Kundenintegration, Düsseldorf.

2002

Hudi, R., Bartl, M. and Tappe, R. (2002). „Infotainment-Systeme im Fahrzeug“. Elektronik Automotive. pp. 42-48, September 2002.

2000

Bartl, M. (2000). „Die Früherkennung von Krisen: Eine unternehmensübergreifende Sichtweise“. Krisennavigator 3rd edition, June 2000.